According to PixVerse (@PixVerse_), the company launched the ThrillerChallenge on its AI Halloween Channel, leveraging advanced AI content generation to engage users during the Halloween season (source: PixVerse on Twitter, Oct 31, 2025). This initiative demonstrates how AI-driven platforms can create interactive and themed content, offering businesses new opportunities for seasonal marketing, audience engagement, and branded entertainment. By utilizing generative AI, PixVerse enables brands and creators to rapidly produce customized, festive digital experiences, highlighting the growing trend of AI in event-based content creation.